La Tour Fides

MTL Développement Inc., the developers of La Tour Fides, are involved in the construction and acquisition of a variety of real estate projects in highly desirable areas in downtown Montreal and its surroundings.

I was brought on to design and build the new La Tour Fides website in collaboration with the MTL Développement marketing team. Our objective was to create an elegant, goal oriented lead gen site which showcased the unique and exciting features of the new project.

It was critical that the website was not thought about in isolation, but rather as part of a larger, multi-faceted marketing mechanism. Once launched, we ran a variety of marketing campaigns, carried out A/B tests, and analyzed both qualitative and quantitative data which guided us in making continuous, iterative improvements to the site.